Your team can ship. One growth metric still needs an owner.
I join Series A–B subscription teams part-time and own one stuck metric to a decision that ships.
“Sign-ups are up. Activated accounts aren’t.”
Where I’d start
I’d pull the first-session funnel and find the one step where we ask for something before the product has earned it. That step is usually the whole problem.
data-import success at TaxAct — the step where new filers were quietly dying.
TAXACT · 2024–25worked
HelloFresh
Match
Thirty Madison
Found
TaxActThe tip-rate case, at full depth
Tip rate was flat for years. Here’s how it moved 20%.
Every engagement runs the same loop — situation, question, decision, result and its limit. This is one pass through it, read the way it happened.
- Situation01
Tipping had been a percentage for years. Tip rate was flat, and everyone had an opinion about why.
- Question02
Is the amount the problem — or does a percentage read as a tax, and a dollar as a contribution?
- Decision03
Ship flat-dollar options for the $20–40 bucket first. The other buckets became v2 hypotheses, not launch scope.
- Result & limit04
+20% tip rate. The ~$1M annualised figure is projected, not realised — the case page says so too.
The case page has the other three buckets, the sizing, the cultural prior I got wrong, and what v2 tested.
Read the full case →
Growth PM since 2018 at HelloFresh, Match, Thirty Madison, Found and TaxAct. Now fractional, and building with AI daily.
Three ways to work together
Senior growth ownership, sized to your stage.
Same experience in every model. What changes is scope and time. Each tier includes everything in the one before it.
Senior judgment on the decisions that matter. Your PM keeps the wheel.
- Scope
- Team decisions
- Length
- Monthly
- Price
- On the call
- Availability
- Open
Includes
- A written read of your evidence before each call
- A straight recommendation on the hard calls
- Async review of specs and test plans
A senior growth PM on your stuck metric, for a fraction of a hire.
- Scope
- One metric
- Length
- 3–6 months
- Price
- After evidence read
- Availability
- 1 seat open · Nov 3
Everything in Advisory, plus
- Embedded in your squad and its rituals
- Designs and runs the experiments
- Writes and prioritises the backlog
- Weekly written readout for founders
Your growth lead, owning the roadmap across every metric.
- Scope
- Whole roadmap
- Length
- Ongoing
- Price
- Salary
- Availability
- By conversation
Everything in Fractional, plus
- Hires and builds the growth team
- A standing seat in leadership planning
- Owns the growth roadmap and its budget