Subscription PM for the first ninety days.

I've spent the last decade running subscription PM inside Match, HelloFresh, TaxAct, Found, Thirty Madison, and a global donations platform. The thread across all six is the same. The first ninety days of a subscription is where revenue is built or quietly lost, and most teams treat it as onboarding when it's really a pricing and activation problem in disguise.

I work narrow by design. Performance Health companies before Series B. Chronic care, GLP-1, mental health, longevity. The pattern repeats often enough that the playbook compounds, and the cohort is small enough that I can be the operator in the room instead of a deck in the inbox. I'm a PM, not an engineer. I read the funnel, sit in the standup, write the spec, and ship the change with your team. (Lately I've been vibecoding my own tools on the side. This site is one of them.)

Engagements run as fractional retainers or full-time stretches, usually three months and up. Three wedges fit cleanly: a first-90-days teardown, a pricing and paywall rebuild, or an activation-event redefinition. See how to engage, or, if the shape sounds right, the intake below is the fastest path in. It takes about three minutes.